Strategies of Display: Siegfried Bing’s Promotion of Japanese Art Objects

Nancy Lin
Ph.D. Student,
Department of Art History, University of Chicago

Thursday, 15. October 2009
18:30 – 20:00
KO2 F 174
University of Zurich
Karl Schmid-Strasse 4
8006 Zürich

Siegfried Bing (1838-1905), a naturalized French citizen of German Jewish origin, was a dealer and patron of first Japonisme, and then of Art Nouveau, during the latter half of the 19th century. In addition to his various galleries, Bing sponsored major exhibitions, published journals, and promoted the connoisseurship of Japonisme across Europe and the U.S. during the latter half of the 19th century.

In this paper, Ms. Lin will look at the multiple strategies of display that Bing utilized to create a new experience through objects and a new display environment in his efforts to promote Japonisme to a specific new type of consumer